Free SEO Audit
Find out how your website ranks on Google
Enter your website address and get an instant analysis with key issues and an overall score.
What Our SEO Audit Analyzes
The tool examines 6 fundamental areas — the ones Google considers most important when deciding whether to show your site in search results:
Site Speed
A slow website drives visitors away. If it takes more than 3 seconds to load, 40% of users leave before seeing what you offer. Google penalizes slow sites in the rankings.
On-Page SEO
Titles, descriptions, H1 tags, images with alt text, sitemap. These are the signals Google uses to understand what each page is about and when to show it.
Mobile Experience
70% of searches happen on smartphones. If your site isn't mobile-optimized, Google ranks it lower — even for desktop searches.
Local SEO
For local businesses, Google Business Profile, reviews and NAP consistency (name, address, phone) are essential to appear in maps and local searches.
Content
How many pages does your site have? How up-to-date are they? A site with few old pages has fewer opportunities to reach your potential customers.
Security
HTTPS, security headers, mixed content. An insecure site is flagged as dangerous by the browser — visitors leave before even reading what you offer.
Why Your Website Doesn't Appear on Google
The most common reasons a website can't be found on Google — and the real impact on your business:
- Site too slow: Visitors leave before it loads. Google knows and penalizes you in the rankings.
- Not optimized for smartphones: 70% of searches are on mobile. If the site doesn't work well, you lose those customers.
- Missing or incorrect meta tags: Google can't understand what your page is about and doesn't know when to show it.
- Google Business not optimized: For local searches ("restaurant near me"), without an optimized GBP you're invisible.
- Old or insufficient content: Few pages = fewer opportunities to appear. Google rewards those who publish useful, up-to-date content.
- Site without HTTPS: The browser shows "Not secure" — visitors leave before even reading what you offer.
How to Read Your Audit Results
The score ranges from 0 to 100 and summarizes the overall state of your site. Each area has its own specific score:
Issues marked as critical have the highest priority — fixing them produces the most significant improvements in the shortest time. Warning issues are important but less urgent.
The 10 Most Common SEO Mistakes for Local Businesses
Whether you run a restaurant, a law firm or a shop, these mistakes appear in almost every small business website:
- 1Page title identical across all pages (or missing altogether)
- 2Missing meta description — Google invents one that's often out of context
- 3Site not responsive — on mobile it appears tiny or requires zooming
- 4Heavy, uncompressed images — they slow everything down
- 5Google Business Profile incomplete or abandoned
- 6No schema.org markup — the site can't have stars or rich snippets in results
- 7Missing sitemap.xml — Google doesn't know which pages exist
- 8HTTPS not active — browser flags the site as "Not secure"
- 9No internal links between pages on the site
- 10Copied or very thin content — Google ignores it
Local SEO: How to Get Found by Customers in Your Area
If your business serves a specific geographic area, local SEO is the most powerful lever you have. Here are the four pillars:
Google Business Profile
This is the card that appears on Google Maps and in local searches. It must be fully filled out: hours, photos, main category, description, attributes. A well-maintained profile receives 7 times more visits than an abandoned one.
Reviews
The number of reviews and the average rating directly influence local rankings. Ask your satisfied customers to leave a review on Google — it's the fastest way to climb the local rankings.
NAP Consistency
Name, Address and Phone must be identical on your website, Google Business, Facebook, and any other online directory. Discrepancies confuse Google and lower your local ranking.
Structured Data (Schema.org)
Adding LocalBusiness markup to your site's pages explicitly tells Google your category, location and hours. It can trigger extra information in results (Knowledge Graph panel).
How Much Does It Cost to Improve Your Website's SEO?
It depends on how many issues your site has and how much you want to invest. Here are our packages:
Foundation Package
Resolution of critical technical issues: responsive site, optimized meta tags, speed, HTTPS and basic security.
Ideal for sites with obvious errors holding back their ranking.
Growth Package
Complete local SEO: Google Business Profile optimization, structured data schemas, SEO content, reviews strategy.
Ideal for local businesses that want to appear in searches in their area.
Complete Package
Everything included: technical SEO, local SEO, content and ongoing monthly management with reports and optimizations.
Ideal for those who want consistent results over time without having to worry about it.
Response within 24 hours — no commitment
Frequently Asked Questions About SEO Audits
How much does the SEO audit cost?
Completely free, with no hidden costs or mandatory registration.
How often should I run an SEO audit?
Every 3–6 months, or immediately after major changes to your site.
What is an SEO score?
A value from 0 to 100: below 40 is critical, 40–70 needs improvement, above 70 the site is healthy.
Does the audit work for any type of business?
Yes: restaurants, professional offices, shops, artisans, hotels. The analysis adapts to all sectors.
How long does it take to improve rankings?
Technical fixes show effects in 30–60 days. Organic ranking requires 3–6 months.
Do I need to hire a professional?
Some fixes you can do yourself. For complex interventions, a professional guarantees results and saves time.
Analyzed your site? Let's talk about it.
Vittorio Cipriano — PCM Pubblicità, Augusta (SR), Italy. Free consultation to interpret your results and figure out where to start.
Analysis provided by PCM Pubblicità
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